Exploring Dimensional Structure of Intimate Co-creation: An Exploratory Factor Analysis

Abstract

Different forms of value co-creation have been a source of literary debate in management literature. Management scholars got the early inspiration for this phenomenon of multi-stakeholder engagement from the field of design engineering in the 1970s. Intimate co-creation is a new concept that explores the immediate impact that a co-creation activity might have on an individual at the dyadic, group, or team level. Most of its benefits as conceptually theorized by Rouse (2020) are very positive; however, it lacks a valid measurement scale for which an exploratory analysis of the dimensional structure of intimate co-creation is needed. The current study has addressed the same research gap. For this purpose, a mixed methods study was conducted to explore the dimensional structure of intimate co-creation and operationalize the concept for development of relevant items. This exploratory factor analysis is the prime step in a series of studies to develop a new measurement scale on intimate co-creation.